Media and PR are at the heart of the business performance. Modern methods, tools, and channels have greatly increased their power. This lively and challenging course is focused on developing skills and competence to practice effectively in today’s organizational environment. This seminar is for the newcomer to PR/Communications and experienced practitioners alike. Using the most up-to-date case studies, techniques and tools the program is both a comprehensive introduction to PR in the Internet age and a professional updating program.

PR and Communications practitioners who want to update their skills. Newcomers to PR/Communications who want a thorough and state-of-the-art foundation. HR professionals who have communications roles, Managers who want to add high-level communications skills to their personal portfolios.

5 days


  • Day 1: The 21st Century Communicator
    • Introduction and welcome
    • Goal setting for the program
    • The role of Communications PR in the organization
    • The range of media and channels
    • A problem-solving approach to PR
    • Personal goal-setting for the program

  • Day 2: From Theory to Successful Practice
    • Communications models: implications for practice
    • Psychological themes and construction in practice
    • The art of influence and persuasion
    • Ethics and communications
    • Organizational transparency and communications
    • Taking and interpreting communication briefs

  • Day 3: The Medium is the Message
    • Managing stakeholder relations
    • Managing government relations
    • Choosing channels – matching media to tasks and stakeholders
    • Writing and editing a newsletter, newspaper, or magazine
    • Writing for the web
    • Organizing events and exhibitions

  • Day 4: Management x Communication
    • Improving the power of communications in the organization
    • Measuring communications effectiveness
    • Using measurement to improve performance
    • Crisis communication
    • Reputation management

  • Day 5: Putting It All Together
    • Planning your career and personal development
    • Impacting positively on your managers
    • Managing up and increasing your personal visibility
    • Networking and effectiveness
    • Team working and your personal effectiveness
    • Time management and work planning.

Training and Development Center consultants are experienced and can explain everything you need to know about the courses on offer. If you want to meet with our Training Staff, they are also available by prior arrangement.

Any questions?


Call Us: +97143841076

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